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Jerome Fitness

‘‘ I’m proud of what I have achieved, not necessarily because of the success I’ve had with it, but rather what YouTube has brought me ’’

By Jerome FishermenAugust 14, 2017

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Hi Jerome, can you describe your Jerome Fitness channel to new viewers?

Fitness is not just about throwing around weights. To me, fitness should be considered optimal health. My channel focuses on fitness, nutrition (mostly plant-based) and increasing mobility via flexibility. Besides that I cover various topics indirectly related to health, such as how to live a successful life and how to reduce stress. I’ve made tons of tutorials, from splits, to jumping over your own leg, V-sits, how to climb in between walls, the kick up (jump from your back to your feet like a martial artist) and many more helpful and amazing skills.

How did you come up with the concept for Jerome Fitness?

I’ve never really planned out a YouTube career when I just started. At one moment I commented on a Bruce Lee video where he did a two finger push up, that I could do that too. So people challenged me, hence I uploaded the video.

Jerome-Fitness-Two-Finger-Pushup

That video got 50 views on the first day and from there on I decided to make a couple more videos. I slowly rolled into making YouTube videos and I really enjoyed it. Now we’re 8 years along the road and still going strong. Since I’ve never had one specific field of interest, but have many interests, Jerome Fitness is a broad concept trying to improve people’s life in whatever way I can think of.

What is your professional background? How do you find the time to film Youtube videos while having a full-time job?

You could call me a classic workaholic. I have a bachelor of science in nursing and during my study I actually got my Personal Trainer degree as well. Before that I already got a degree in weight consultancy (nutritionist focused on weight loss and weight gain). I also have finished courses in sports nutrition and functional training.

After graduating I worked in a nursing home as a nurse and took up the study ‘quality nurse’ which basically works on projects to improve the quality of health care. That’s also my primary job right now. I work 24 hours as a quality nurse for one nursing home, as a part time nurse for another few nursing homes and am busy with my online fitness business.

We all have the same amount of time, but it depends on what you do with it. I tend to have periods where I film a lot and have tons of inspiration and other moments I only upload 1 video a week. Right now I’m uploading 2 videos, but film about 3-4 videos a week depending on how much time I have and if I’m in the mood or not. Usually it’s about proper planning and using your time wisely.

Do you have a morning or bedtime ritual? Walk me through the routine.

As a nurse I first had a very irregular schedule, but now it’s more regular which is great for me. I usually get up, go to the toilet and eat my breakfast behind my laptop. I live alone and eat alone, so I try to make the most out of that time by watching some series or YouTube videos online. I do that with every meal I eat, so that I’ll get plenty of leisure time. Basically it comes down to combining the pleasant with the necessary. By doing that I save a lot of time most people waste by watching Netflix or television. After my meals, I’m using very productive and either read, play the piano or work on my videos or make personal nutrition or workout programs for my clients.

What stretching exercise(s) would you recommend for viewers who sit all day in their office chairs?

I’ve actually recently made a video on good office stretches:

Essentially all stretching routines would be great, but make sure to also stretch your upper body. The posture you create by sitting behind a desk all day is terrible. Make sure to stretch all muscles and also do some workouts. The best tip I can give is to be active throughout the day as well. Get off of your chair and walk to the coffee machine or to the toilet. Go for a walk when you have a break and don’t go to work with your car if you have that option.

You have been a Youtube creator for close to a decade, publishing over 500 videos! Do you face challenges in staying motivated to publish videos or is it a fixed habit now?

A big issue I’ve had over the past years is the competition as well as the changes made by YouTube itself that have led to fewer views. I have over 100,000 subscribers, yet only about 2000 watch a video within the first week I upload it. There are a bunch of videos that I create that do get well over the 100k views and have a videos with over a million views. The issue is that I often want to create content that isn’t always what people want to see.

Staying motivated can be tough at those moments, but then I realize that only few people actually reach thousands of people with a single video, regardless of what their topic is. Even though there are way bigger channels, I’m extremely proud of what I have achieved and in the end it’s about helping people by creating something that is of value. The number of video views, whether its 10 or 10 million doesn’t really matter in the end.

What were the most effective marketing channels you used in reaching your first 10K subscribers?

I mostly use the niche of ‘flexibility’ videos. There are tons of flexibility videos online, but mine are usually very accessible and realistic. There are also not very many flexible guys online, so I make use of that too. Besides that I reach a lot of martial artists and Bruce Lee fans and my six-pack videos are usually successful as well. To be honest I’m not very good at marketing though. I’m a creator, not a marketer. I use social media to promote videos, but I am not very consistent with that either, so most of my subscribers and views come from the content itself that I create, rather than good marketing. Currently I’m making some more controversial videos and work with some more clickbait style titles, without actually lying about what the video is about.

Besides Youtube ads, how are you monetizing? What has been the most effective?

I sell workout programs and make personalized diet and training plans for my clients. Besides that I have a ‘side split’ training program that costs only $4,99, but is very popular and I sell quite a lot of those. Besides that I have a 3 year workout program and a 1 year bodyweight program that I sell as well.

JeromeFitness-Workout-Package-OneYearJeromeFitness-Workout-Package-ThreeYear

There are some affiliate and sponsor deals I’ve done over the years and my most useful collaboration is with ANI brand who sell barefoot shoes.

What were your biggest mistakes, or biggest wastes of time/money in growing Jerome Fitness?

The biggest mistake was not being consistent. There were some key moments where I would have been able to grow a lot and when I didn’t upload consistently. The most growth was seen when I uploaded 5 videos a week, but now I don’t have the time for that anymore. If I would do YouTube full time I’ll probably be able to make a living out of it. The problem is that I have way too many interests to focus on just one thing. Besides that I like the variety I have in my career as a nurse as well as online personal trainer and YouTuber.

Another mistake is to not do a lot of collaborations. I’m not always a big fan of working together and even though I’ve made some steps to collaborating with various people, I’ve only done a proper collaboration with two other YouTubers. I guess I like to work on my own and not have to rely on someone else.

What is a product that you have bought recently which you were completely satisfied with (and would recommend to others)?

The first thing that pops up in my mind is my Yamaha YDP 43 piano, but when it comes to fitness related purchases I would have to say my free standing pull up bar/dip station/squat rack. Oh, and also my gymnastic rings which I really enjoy using.

What’s next for you (and Jerome Fitness)?

Jerome-Fitness-Youhackers-Interview-(YTFIN)

Soon I’ll hit the 20 million channel views, which I find absolutely insane. I’m from the Netherlands, a country with only 17 million people living here. It’s hard to imagine that, number wise, your entire country has seen you. I enjoy doing what I do right now and think the process of making your own videos is great. I’m proud of what I have achieved, not necessarily because of the success I’ve had with it, but rather what YouTube has brought me. It’s been giving me so much confidence and life experience. Besides that I can happily look at my channel and see how much time and effort I’ve put into it. I think having created well over 500 videos and being an active YouTuber for 8 years straight is an achievement on its own. I’m planning to at least continue down this path for the next 2 years, reaching a decade of making YouTube videos. Hopefully, when I am more consistent again and upload more videos weekly, my audience continues on growing.

Gear Info

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Connect with creator

Channel growth

1K

Subs/month

115K

Total subs

20M

Total views

0.6%

Sub rate

Time spent per video

0.5 hr

Planning

1.5 hrs

Filming

2.5 hrs

Editing

0.5 hr

Marketing

One comment

  • Bryan3478

    I love your attitude towards Youtube. Actually refreshing to see a creator do it simply for the fun! Congrats on the 8 years – hope you keep pushing forward